Protecting nature for future generations with Asia Pulp & Paper

July 5, 2011

The creative team at Allyn Media has been working overtime on a series of six commercials for Asia Pulp & Paper, one of the largest pulp & paper companies in the world. Asia Pulp & Paper has several important initiatives – including health care for rural communities, education and reforestation.

Our creative director, Bill Stipp, spent weeks in Indonesia filming and capturing the diverse culture of the nation and its people. We wanted to commercials to be visually stunning (and the rich landscape and colorful people gave us a lot to work with!) but also hold a strong message that Asia Pulp & Paper is making a difference in their community.

One of our favorite commercials, although we like them all, is the one that features Asia Pulp & Paper’s reforestation initiatives because it captures the beauty and diversity of the Indonesian forest.

What do you think?

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